Sony A80K 77 inches OLED 4K Ultra HD High Dynamic Smart TV (XR-77A80K/B)


Size: 77" Inches
Price:
Sale priceQAR 13,499.00

Stock:
In stock

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Description

Info! The Product availability and delivery depends on the supplier’s confirmation.

Installation Prices are Exclusive.

Screen Size 77"/194.8 cm

Display Resolution

3840x2160 (4K)

120 Hz

Display Type OLED
Picture Processor Cognitive Processor XR

Picture Modes

Vivid, Standard, Cinema, IMAX Enhanced, Game, Graphics, Photo, Custom, Dolby Vision Bright, Dolby Vision Dark, Netflix calibrated

Storage 16GB

Speaker Configuration

Actuator x 3, Subwoofer x 2

Audio Output

10W + 10W + 10W + 10W + 10W
Power Saving Mode Yes

Power Requirements (voltage /frequency )

220 V to 240 V AC
50/60 Hz

World's first cognitive intelligence TV

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Image of parrot showing 4K picture detail

XR Picture

Enjoy breathtaking OLED contrast with pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our unique OLED panel, this technology delivers truly lifelike pictures with ultimate pure blacks.

Fireworks showing extreme contrast and real-life depth

XR Contrast

Our Cognitive Processor XR cross-analyses data, enhancing pictures in the same way that the human eye focuses for more realistic colour and depth. With XR OLED Contrast, brightness is adjusted for higher peaks in glare and deeper blacks in shadow—no more details overwhelmed by shadow or lost in blown-out highlights. 

XR OLED Contrast logo

XR OLED Contrast

With XR OLED Contrast using human perspective analysis, colour and contrast are boosted in bright areas so you can enjoy exceptional levels of pure black contrast and peak brightness. See pictures full of enhanced depth between subject and background. Details are defined, even in areas of dark shadow or glare.

Detail of flowers showing subtle shades and hues in the petals

XR Colour

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

Image showing natural colours with XR Triluminos PRO™

XR Triluminos Pro™

Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

Images of ultra-detailed mountain flowers with XR HDR Remaster

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR™, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

Image of fox showing 4K clarity

XR Clarity

Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock. 

Image of buildings showing benefit of XR 4K Upscaling

XR 4K Upscaling

Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K Upscaling accesses and utilises a vast amount of data, analysing patterns in scenes and recreating subtle details.

Close-up of leaf showing detail with 4K XR Super Resolution

4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real-world detail and texture.

Image of sunset and sea with 4K XR Smoothing

4K XR Smoothing

XR Smoothing creates smooth, natural 4K pictures as you watch, without the "banding" that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

Image of surfer showing blur-free detail in the wave

XR Motion

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure that action stays smooth, bright and clear.

Image of moving car showing OLED XR Motion Clarity

XR Motion Clarity

With pictures created by millions of individually controlled pixels, everything is sharp and clear on OLED. And with our OLED XR Motion Clarity™ technology, even fast action stays smooth and clear. Moving images are precisely controlled to minimise blur so that pictures remain true with less loss in brightness during high-speed scenes.

4K/120fps logo

4K/120fps

Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you'll have the advantage in shooting, sports and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag less than 8.5 ms with 4K/120fps and dedicated Game Mode.

Image of singer at a concert

XR Sound Position

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience.

Image of soundwaves from TV with Acoustic Surface Audio+

Acoustic Surface Audio+

With our Acoustic Surface Audio+ technology, sound comes directly from the centre of the screen with powerful actuators behind the TV vibrating to create acoustics that move with the picture. Because sound follows the action, you'll hear more realistic dialogue and sound effects. A front-facing subwoofer provides powerful bass and ensures that you won't miss anything that's happening on screen. The actuator and subwoofer allow you to enjoy stable sound, whether your TV is on the wall, a shelf or a stand.

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